---
title: "Abate — B2B AOV up 33% and sales up 58% after migration | Skai Digital"
description: "B2B order portal for Abate with self-serve wholesale ordering across four Shopify stores."
canonical_url: "https://www.skaidigital.com/case-studies/abate-b2b"
markdown_url: "https://www.skaidigital.com/case-studies/abate-b2b.md"
author: "Skai Digital"
date_modified: "2026-08-13"
last_updated: "2026-08-13"
primary_image: "https://www.skaidigital.com/images/abate-new.jpg"
primary_image_alt: "Abate fashion campaign"
---

# Abate — B2B AOV up 33% and sales up 58% after migration

B2B order portal for Abate with self-serve wholesale ordering across four Shopify stores.

#### Video: Abate campaign hero

[![Video poster: Abate campaign hero](https://image.mux.com/6004U3e8wr3sZfpbvfPlqFuOSrAeuVPNUlKn01AFrHfMw/thumbnail.webp?width=1600&fit_mode=preserve&time=0)](https://www.skaidigital.com/case-studies/abate-b2b)

A short atmospheric fashion film shows an Abate model carrying a black bag against a pale stone wall.

- **Duration:** 11s
- **Watch:** [View the video on the canonical page](https://www.skaidigital.com/case-studies/abate-b2b)

##### Visual transcript

- A model in neutral clothing stands against a pale rock wall and holds a black Abate bag.
- The camera makes a subtle fashion-film movement before the loop ends.

## Project

- **Brand:** Abate
- **Author:** Skai Digital
- **Capabilities:** B2B order portal, Customers self-serve, 4 Shopify stores managed in one portal

## Outcomes

- **First-year B2B AOV:** +33%
- **First-year B2B sales:** +58%
- **Shopify stores connected:** 4

## Highlights and media

### Create orders across four Shopify stores.

#### Video: Creating a multi-store wholesale order

[![Video poster: Creating a multi-store wholesale order](https://image.mux.com/t01RXWbOLidW00SXLvpd5kdBGP1tnvP9G01QXH0101KfNyHg/thumbnail.webp?width=1600&fit_mode=preserve&time=0)](https://www.skaidigital.com/case-studies/abate-b2b)

A silent UI walkthrough shows an Abate wholesale user creating an order across stores and warehouses.

- **Duration:** 20s
- **Watch:** [View the video on the canonical page](https://www.skaidigital.com/case-studies/abate-b2b)

##### Visual transcript

- The user chooses a Shopify store, country, warehouse, and product category.
- Products are selected and added as order lines.
- The completed order is reviewed in the B2B portal.

[![Abate B2B wholesale storefront](https://www.skaidigital.com/images/case-studies/abate/fw2526-17.jpg)](https://www.skaidigital.com/images/case-studies/abate/fw2526-17.jpg)

### Customers self-serve and split orders based on availability.

#### Video: Splitting a wholesale order by availability

[![Video poster: Splitting a wholesale order by availability](https://image.mux.com/8zY6MVNR6lDYUcpf4W00j4vbSnAP0001YEbTPE7GHUJSG4/thumbnail.webp?width=1600&fit_mode=preserve&time=0)](https://www.skaidigital.com/case-studies/abate-b2b)

A silent UI walkthrough demonstrates product selection, checkout, and automatic order splitting in the Abate B2B portal.

- **Duration:** 30s
- **Watch:** [View the video on the canonical page](https://www.skaidigital.com/case-studies/abate-b2b)

##### Visual transcript

- The buyer browses product categories and selects available variants.
- The cart groups items according to stock availability.
- The buyer completes the checkout form and submits the split order.

## Client testimonial

> Skai Digital listens and creates what we need - We can highly recommend working with them
>
> — Kristian Hesselberg, Co-founder of Abate

## Contact

### Let's talk about what you're trying to solve

Book a quick call to sense-check the problem and see whether we're the right team to help.

[Book a free discovery call](https://cal.com/skai-digital/discovery)

## Sitemap

[Browse every agent-readable page](https://www.skaidigital.com/sitemap.md).