---
title: "TileCloud — conversion up 18% in 90 days and Yabby conversion up 41% in year one | Skai Digital"
description: "Multi-brand headless Shopify replatform for TileCloud, managing five storefronts on one shared platform."
canonical_url: "https://www.skaidigital.com/case-studies/tilecloud"
markdown_url: "https://www.skaidigital.com/case-studies/tilecloud.md"
author: "Skai Digital"
date_modified: "2026-08-13"
last_updated: "2026-08-13"
primary_image: "https://www.skaidigital.com/images/verandah.webp"
primary_image_alt: "Verandah House interior from the TileCloud brand portfolio"
---

# TileCloud — conversion up 18% in 90 days and Yabby conversion up 41% in year one

Multi-brand headless Shopify replatform for TileCloud, managing five storefronts on one shared platform.

[![Verandah House interior from the TileCloud brand portfolio](https://www.skaidigital.com/images/verandah.webp)](https://www.skaidigital.com/images/verandah.webp)

## Project

- **Brand:** TileCloud
- **Author:** Skai Digital
- **Capabilities:** Headless Shopify replatform, Multi-brand commerce, High-performance site

## Outcomes

- **TileCloud CVR:** +18%
- **Yabby CVR:** +41%
- **Shared-platform storefronts:** 5

## Highlights and media

### Five storefronts, one platform.

Each brand gets its own homepage and experience on shared infrastructure.

[![TileCloud homepage](https://www.skaidigital.com/images/case-studies/tilecloud/storefront-tilecloud.png)](https://www.skaidigital.com/images/case-studies/tilecloud/storefront-tilecloud.png)

[![Yabby homepage](https://www.skaidigital.com/images/case-studies/tilecloud/storefront-yabby.png)](https://www.skaidigital.com/images/case-studies/tilecloud/storefront-yabby.png)

[![Dawn Lighting homepage](https://www.skaidigital.com/images/case-studies/tilecloud/storefront-dawn.png)](https://www.skaidigital.com/images/case-studies/tilecloud/storefront-dawn.png)

[![Verandah Trade homepage](https://www.skaidigital.com/images/case-studies/tilecloud/storefront-trade.png)](https://www.skaidigital.com/images/case-studies/tilecloud/storefront-trade.png)

### One Studio edit, the right stores.

Signed webhook fan-out, field-level diffing, site selection, Shopify productSet, SKU duplicate prevention, and GID writeback keep five storefronts in sync without duplicating products or overwriting store-specific IDs.

A Sanity product update is validated and diffed, then fanned out only to selected Shopify stores with duplicate prevention and Shopify GID writeback.

```mermaid
sequenceDiagram
  participant Sanity as Sanity Studio
  participant Webhook as Product sync webhook
  participant Endpoint as Site sync endpoint
  participant Shopify as Shopify storefronts
  participant Slack

  Sanity->>Webhook: product changed
  Webhook->>Webhook: exclude non-sync fields
  loop five storefronts
    Webhook->>Endpoint: POST document ID
    Endpoint->>Sanity: fetch site projection
    Endpoint->>Shopify: lookup by Sanity ID / SKU
    Endpoint->>Shopify: productSet
    Endpoint->>Sanity: write product + variant GIDs
  end
  Webhook->>Slack: failed site summary
```

[![Modern kitchen interior with light wood island and white cabinetry](https://www.skaidigital.com/images/case-studies/tilecloud/preview-campaigns-hero.webp)](https://www.skaidigital.com/images/case-studies/tilecloud/preview-campaigns-hero.webp)

### Preview campaigns on a future date.

Merchandisers can time-travel the storefront to review scheduled content before it goes live.

[![TileCloud scheduled campaign preview in Sanity presentation](https://www.skaidigital.com/images/case-studies/tilecloud/campaign-preview-slide-one.png)](https://www.skaidigital.com/images/case-studies/tilecloud/campaign-preview-slide-one.png)

[![TileCloud my-reno-rules page with time-shifted preview](https://www.skaidigital.com/images/case-studies/tilecloud/campaign-preview-slide-two.png)](https://www.skaidigital.com/images/case-studies/tilecloud/campaign-preview-slide-two.png)

[![TileCloud campaign preview with scheduled content overrides](https://www.skaidigital.com/images/case-studies/tilecloud/campaign-preview-slide-three.png)](https://www.skaidigital.com/images/case-studies/tilecloud/campaign-preview-slide-three.png)

## Contact

### Let's talk about what you're trying to solve

Book a quick call to sense-check the problem and see whether we're the right team to help.

[Book a free discovery call](https://cal.com/skai-digital/discovery)

## Sitemap

[Browse every agent-readable page](https://www.skaidigital.com/sitemap.md).