---
title: 'Shopify Website Cost in 2026: Real Prices From $39 a Month'
description: "A Shopify website costs $39 to $399 a month plus the build. See Shopify's prices, market ranges, Skai's prices from $10,000 and a first-year budget."
canonical_url: 'https://www.skaidigital.com/guides/shopify-website-cost'
markdown_url: 'https://www.skaidigital.com/guides/shopify-website-cost.md'
date_published: '2026-11-01'
date_modified: '2026-11-01'
last_updated: '2026-11-01'
faq:
  - question: 'How much does a Shopify website cost?'
    answer: 'A Shopify website costs $39 to $399 a month on the standard plans billed monthly, or from $2,300 a month on Shopify Plus, plus the build. Setting it up yourself costs your time, listed packages on one expert marketplace have a $2,500 median, and Shopify development at Skai starts from $10,000.'
  - question: 'How much does Shopify cost per month?'
    answer: 'Basic is $39, Grow is $105 and Advanced is $399 a month billed monthly, and yearly billing is cheaper. Plus is $2,500 a month on a 1-year term or $2,300 on a 3-year term, and a variable platform fee can apply. These are US prices checked on 1 November 2026.'
  - question: 'How much does it cost to hire someone to build a Shopify store?'
    answer: 'On one expert marketplace, store build packages have a median of $1,600 from freelancers and $3,500 from agencies, and a quarter of the agency packages are $10,000 or more. At Skai, migrations and general Shopify development start from $10,000 and Shopify Plus work starts from $30,000.'
  - question: 'Does Skai take small theme adjustments?'
    answer: "No. We don't take small theme adjustments. If that is all you need, a listed package from a freelancer is likely the better fit."
  - question: 'How much does a headless Shopify build cost?'
    answer: 'Headless builds typically run $30,000–$100,000. Your Shopify plan, apps and ongoing development are separate.'
  - question: 'Does Shopify charge a setup fee?'
    answer: 'No. Shopify says there are no setup fees on any of its plans. Third-party transaction fees may apply if you use a payment provider other than Shopify Payments.'
  - question: 'Is a paid Shopify theme a one-time cost?'
    answer: 'Yes. A paid Theme Store theme is a one-time payment for one store, and Shopify treats third-party theme purchases as final sale. Each live expansion store needs its own license.'
---

# Shopify Website Cost: What You Pay in 2026

By [Ragnsan Finn Valla, Founder](https://www.skaidigital.com/about#ragnsan)

[← Back to Guides](/guides)

A Shopify website costs $39 to $399 a month on Shopify's standard plans billed monthly, or from $2,300 a month on Shopify Plus. The build comes on top: only your time if you set it up yourself, a $2,500 median for listed packages on one expert marketplace, and from $10,000 for Shopify development at Skai.

Below are our own prices, Shopify's current prices and the market numbers we could source. Every outside number has a link and the date we checked it. If we couldn't source a number, it isn't here.

## The cost at a glance

| What you pay for | What it costs                                                                      | When you pay it        |
| ---------------- | ---------------------------------------------------------------------------------- | ---------------------- |
| Shopify plan     | $39 to $399 a month, or Plus from $2,300 a month                                   | Monthly or yearly      |
| Theme            | Free, or $100 to $500                                                              | Once, per store        |
| Domain           | Typically from $9 a year                                                           | Yearly                 |
| Apps             | $5 to $300 a month each, in published ranges                                       | Mostly monthly         |
| Build            | Your time, a $2,500 market median, or from $10,000 at Skai                         | Once                   |
| Ongoing work     | A $1,950 market median for monthly retainers                                       | Monthly, if you use it |
| Payment fees     | Depends on plan and sales: use the [fee calculator](/tools/shopify-fee-calculator) | On every order         |

The sections below give the source for each number.

## What Skai charges

We agree the scope and price with you before work starts. Your Shopify subscription, apps and ongoing development are separate.

| Work                                                     | Our price                                       | What to know                                                                                                                                                   |
| -------------------------------------------------------- | ----------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [Shopify migrations](/services/shopify-migration)        | From $10,000                                    | A like-for-like move of one store: data, redirects, app replacements, testing and the cutover. A new design, integrations, B2B and multiple stores push it up. |
| General Shopify development                              | From $10,000                                    | We don't take small theme adjustments.                                                                                                                         |
| [Shopify Plus work](/services/shopify-plus-development)  | From $30,000                                    | Shopify's Plus subscription is separate.                                                                                                                       |
| [Headless builds](/services/headless-shopify-agency)     | Headless builds typically run $30,000–$100,000. | Storefront complexity, content operations and integrations decide where a build lands.                                                                         |
| [Internal dashboards and AI agents](/services/ai-agents) | From a few thousand                             | Scoped with you before work starts.                                                                                                                            |

Want the number for your store?

<p class="doc-cta"><a class="plate px-5.5 py-3" href="/book" aria-haspopup="dialog" data-booking-placement="guide-cost-prices">Book a discovery call</a></p>

## What Shopify charges

These are Shopify's US prices in USD (checked 1 Nov 2026: https://www.shopify.com/pricing). Shopify prices by country, so you may see other numbers. Our calculators hold the [UK](/tools/shopify-fee-calculator/uk) and [Australia](/tools/shopify-fee-calculator/au) prices.

| Plan              | Billed monthly | 12 months at that price |
| ----------------- | -------------- | ----------------------- |
| Basic             | $39 a month    | $468                    |
| Grow              | $105 a month   | $1,260                  |
| Advanced          | $399 a month   | $4,788                  |
| Plus, 1-year term | $2,500 a month | $30,000                 |
| Plus, 3-year term | $2,300 a month | $27,600                 |

**Yearly billing lowers the price.** On 1 November 2026, Shopify's page showed us $29 for Basic, $79 for Grow and $299 for Advanced, per month billed yearly. Shopify has also shown some visitors $89 for Grow and $359 for Advanced during a price test, so check the price in your own account before you budget.

**Plus has a term and can have a variable fee.** Shopify lists $2,500 a month on a 1-year term and $2,300 on a 3-year term, and says there might be a variable platform fee based on your revenue and business model (checked 1 Nov 2026: https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan). If you choose a term, you can cancel when the commitment expires. Our [Shopify vs Shopify Plus guide](/guides/shopify-vs-shopify-plus) covers when the upgrade pays off.

Shopify's other costs:

- **Setup fees:** none. Shopify says "There are no setup fees on any of our plans."
- **Themes:** the Theme Store has free themes, and the paid ones on its first three pages ran from $100 to $500 (checked 1 Nov 2026: https://themes.shopify.com/themes). A paid theme is a one-time payment for one store. Third-party theme purchases are final sale, and each live expansion store needs its own license (checked 1 Nov 2026: https://help.shopify.com/en/manual/online-store/themes/adding-themes).
- **Domains:** bought through Shopify, they typically start at $9 a year (checked 1 Nov 2026: https://www.shopify.com/domains).
- **Apps:** most app charges appear on your Shopify bill, and some third-party apps charge you directly (checked 1 Nov 2026: https://help.shopify.com/en/manual/apps/app-types/shopify-app-store).
- **Payment fees:** these depend on your plan, your payment provider and your card mix. The [Shopify fee calculator](/tools/shopify-fee-calculator) works them out for your sales.
- **POS Pro:** an add-on at $89 a month per location, if you also sell in person.
- **Intro offer:** Shopify currently offers 3 days free, then $1 a month for 3 months. The sums on this page leave it out.

## What the market publishes

These are published figures from pages we fetched on 1 November 2026. They are listed prices and estimates, not quotes.

| Work                                | Published figure                                                                             | Source                                                                                                |
| ----------------------------------- | -------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------- |
| Store build or redesign packages    | Median $2,500, half between $1,150 and $5,000                                                | [Expert marketplace](https://www.shopexperts.com/help/pricing/shopify-expert-cost), 19 Oct 2026       |
| Store build packages by seller      | Median $1,600 from freelancers and $3,500 from agencies, where a quarter are $10,000 or more | [Expert marketplace](https://www.shopexperts.com/help/pricing/shopify-store-setup-cost), October 2026 |
| Theme customization packages        | Median $548                                                                                  | [Expert marketplace](https://www.shopexperts.com/help/pricing/shopify-store-setup-cost), October 2026 |
| Store migration packages            | Median $2,250, half between $1,500 and $4,625                                                | [Expert marketplace](https://www.shopexperts.com/help/pricing/shopify-expert-cost), 19 Oct 2026       |
| Custom development and app packages | Median $1,000, half between $390 and $2,499                                                  | [Expert marketplace](https://www.shopexperts.com/help/pricing/shopify-expert-cost), 19 Oct 2026       |
| Support and maintenance retainers   | Median $1,950 a month, half between $500 and $2,575                                          | [Expert marketplace](https://www.shopexperts.com/help/pricing/shopify-expert-cost), 19 Oct 2026       |
| Development and initial setup       | $2,000 to $30,000                                                                            | [One studio's estimate](https://rigbyjs.com/blog/shopify-cost)                                        |
| Integration work                    | $2,400 to $12,000                                                                            | [One studio's estimate](https://rigbyjs.com/blog/shopify-cost)                                        |
| Custom builds in Australia          | A$5,000 to A$15,000 or more                                                                  | [One agency's estimate](https://webential.com/blog/shopify-development-cost-australia/), 5 May 2026   |
| Migrations in Australia             | A$2,000 to A$10,000                                                                          | [One agency's estimate](https://webential.com/blog/shopify-development-cost-australia/), 5 May 2026   |
| Apps                                | $5 to $300 a month each                                                                      | [Website builder review](https://tech.co/website-builders/shopify-pricing), 19 Oct 2026               |

The marketplace says a wide spread within a group usually reflects scope, such as the number of templates, custom sections, data to migrate and design work. A package fits a defined job on an existing theme. Our prices start higher because we take on migrations and development projects, not small theme adjustments.

## What moves the number

The plan price is fixed. These are what change the build and the bill after it:

- **Design.** Adjusting a theme and designing your own are different jobs. Theme customization packages have a $548 median on the marketplace above, while one studio says a fully custom theme from an agency usually starts from several thousand dollars.
- **Integrations.** Each ERP, warehouse or shipping system adds build and testing work. The same studio estimates $2,400 to $12,000 for integration work.
- **B2B.** Shopify lists up to 3 B2B catalogs on Basic, Grow and Advanced, and unlimited catalogs on Plus (checked 1 Nov 2026: https://www.shopify.com/pricing). Wholesale pricing rules and ordering flows add work on top. See [Shopify B2B](/services/shopify-b2b).
- **Catalog and data migration.** Large catalogs, complex variants and data cleaning push the price up. The [migration service page](/services/shopify-migration) lists what a move includes.
- **Markets.** More countries, languages and stores mean more to build and to run. The [multiple stores guide](/guides/shopify-multiple-stores) compares Shopify Markets with expansion stores.
- **Custom apps.** Logic no public app covers has to be built, then kept working. A [product configurator](/guides/shopify-product-configurator) is a common example.
- **Ongoing development.** Launch isn't the last bill. Budget for improvements and upkeep, whether that is your own time, a team or a retainer.

Which of our prices applies depends mostly on the first question you answer yes to:

```diagram
type: decision
title: Which of our prices applies to your project?
start: Your project
ask: Custom frontend instead of a theme? Yes → Headless $30,000–$100,000
ask: Building on Shopify Plus? Yes → Plus work from $30,000
ask: Moving from another platform? Yes → Migration from $10,000
ask: Building or extending a store? Yes → Development from $10,000
end: Small theme adjustments → A package, not us
```

## A first-year budget

Here is the plan and the build for four kinds of store, using the prices above. Plans are 12 months billed monthly.

| Store                                         | First-year floor | Plan for 12 months | Build        |
| --------------------------------------------- | ---------------- | ------------------ | ------------ |
| You set it up on Basic                        | $468             | $468               | Your time    |
| Market-median package on Grow                 | $3,760           | $1,260             | $2,500       |
| Shopify development with Skai, on Advanced    | From $14,788     | $4,788             | From $10,000 |
| Shopify Plus work with Skai, on a 1-year term | From $60,000     | $30,000            | From $30,000 |

The floor leaves these out, so add the ones that apply:

- **Theme:** $0 to $500 once, if the build doesn't already cover it.
- **Domain:** typically from $9 a year.
- **Apps:** $60 to $3,600 a year for each app, from the published $5 to $300 a month.
- **Payment fees:** run your own sales through the [fee calculator](/tools/shopify-fee-calculator).
- **Ongoing development:** at the $1,950 market median, a retainer is $23,400 a year.
- **Shopify's variable Plus fee**, if your offer has one.

## Work out your own number

- [Shopify fee calculator](/tools/shopify-fee-calculator): what each plan costs at your sales, including payment fees, and where Plus costs less than Advanced. Its yearly comparison uses the higher test prices, $89 for Grow and $359 for Advanced, so if your account shows less, the plan itself costs you less than it says.
- [Magento to Shopify cost calculator](/tools/magento-to-shopify-cost-calculator): three years of ownership on each platform, using a migration budget you enter. It doesn't produce a quote; we scope one on a call.

## Work behind these prices

Skai Digital is a Shopify Select Partner. These show the kind of work we do, not what each client paid.

- **[Fjordfiesta](/case-studies/fjordfiesta), a migration.** A like-for-like move from Craft Commerce to headless Shopify and Sanity, keeping its design and content.
- **[Goldsource](/case-studies/goldsource), a migration.** Goldsource moved its store to Shopify.
- **[TileCloud](/case-studies/tilecloud), a replatform already on Shopify.** TileCloud's conversion rate increased 18% across the first 90 days after launch compared with the preceding 90 days.
- **[Verandah Brands](/case-studies/tilecloud), a shared platform.** Verandah Brands runs five storefronts on one shared Shopify + Sanity platform: TileCloud, Yabby, Trade, Dawn and Verandah Store.

## Frequently Asked Questions

### How much does a Shopify website cost?

A Shopify website costs $39 to $399 a month on the standard plans billed monthly, or from $2,300 a month on Shopify Plus, plus the build. Setting it up yourself costs your time, listed packages on one expert marketplace have a $2,500 median, and Shopify development at Skai starts from $10,000.

### How much does Shopify cost per month?

Basic is $39, Grow is $105 and Advanced is $399 a month billed monthly, and yearly billing is cheaper. Plus is $2,500 a month on a 1-year term or $2,300 on a 3-year term, and a variable platform fee can apply. These are US prices checked on 1 November 2026.

### How much does it cost to hire someone to build a Shopify store?

On one expert marketplace, store build packages have a median of $1,600 from freelancers and $3,500 from agencies, and a quarter of the agency packages are $10,000 or more. At Skai, migrations and general Shopify development start from $10,000 and Shopify Plus work starts from $30,000.

### Does Skai take small theme adjustments?

No. We don't take small theme adjustments. If that is all you need, a listed package from a freelancer is likely the better fit.

### How much does a headless Shopify build cost?

Headless builds typically run $30,000–$100,000. Your Shopify plan, apps and ongoing development are separate.

### Does Shopify charge a setup fee?

No. Shopify says there are no setup fees on any of its plans. Third-party transaction fees may apply if you use a payment provider other than Shopify Payments.

### Is a paid Shopify theme a one-time cost?

Yes. A paid Theme Store theme is a one-time payment for one store, and Shopify treats third-party theme purchases as final sale. Each live expansion store needs its own license.

## Talk to us

Tell us what you're moving, building or connecting, and we'll agree the scope and price with you before work starts.

<p class="doc-cta"><a class="plate px-5.5 py-3" href="/book" aria-haspopup="dialog" data-booking-placement="guide-cost-end">Book a discovery call</a></p>


## About the author

[Ragnsan Finn Valla](https://www.skaidigital.com/about#ragnsan) — Founder, Skai Digital

Founder of Skai Digital. We build headless Shopify stores with Sanity as the brain: all five storefronts for Verandah Brands, a $45 million ecommerce company, on one platform, plus Goldsource, B2B portals, integrations and AI agents. I write about running Shopify catalogs from Sanity.

[LinkedIn](https://www.linkedin.com/in/ragnsan-finn-valla)