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Abate — B2B AOV up 33% and sales up 58% after migration

Abate serves wholesale customers across four Shopify stores. We built one B2B ordering portal where buyers prepare their own orders and split them by availability. B2B AOV rose 33% and B2B sales rose 58% after migration.

The challenge

Abate’s wholesale customers need to order across several Shopify stores and warehouses. The ordering experience needs to account for the relevant store and warehouse as customers work through the products they need.

Stock availability is also part of the buying journey: the cart groups items by availability, and customers submit a split order rather than treating every item as one undifferentiated order.

What we built

We built a B2B portal connecting four Shopify stores in one ordering experience. Wholesale customers can prepare their own orders, choose the relevant store and warehouse, and work through products while preserving the information each order needs.

The portal combines self-serve product selection with order splitting by availability. Buyers can select products and variants, add order lines, review the cart and submit their order from the portal.

For a similar ordering workflow, explore our Shopify B2B development service.

How ordering works

The first walkthrough shows the buyer choosing a Shopify store, country, warehouse and product category. They select products, add them as order lines and review the completed order in the B2B portal.

The second walkthrough follows product and variant selection through checkout. The cart groups items according to stock availability; the buyer completes the checkout form and submits the split order. Both recordings below show the ordering interface without narration.

Create orders across four Shopify stores.

A silent UI walkthrough shows an Abate wholesale user creating an order across stores and warehouses.
  • The user chooses a Shopify store, country, warehouse, and product category.
  • Products are selected and added as order lines.
  • The completed order is reviewed in the B2B portal.
Abate B2B wholesale storefront
Wholesale ordering across 4 connected Shopify stores
  1. Choose store
  2. Choose country
  3. Choose warehouse
  4. Choose category
  5. Add order lines
  6. Cart groups items by stock
  7. Split order submitted

Customers self-serve and split orders based on availability.

A silent UI walkthrough demonstrates product selection, checkout, and automatic order splitting in the Abate B2B portal.
  • The buyer browses product categories and selects available variants.
  • The cart groups items according to stock availability.
  • The buyer completes the checkout form and submits the split order.

Results

  • +33% — First-year B2B AOV
  • +58% — First-year B2B sales
  • 4 — Shopify stores connected

Stack / Shopify features used

The confirmed setup is four Shopify stores connected through a custom B2B portal. Its ordering features include store and warehouse selection, country and category selection, product variants, order lines, and a cart that groups items by stock availability before order submission.

This is a custom multi-store ordering example, not a claim that native Shopify B2B combines separate stores into one portal.

Related services and guides

Planning a broader Shopify project? Explore Shopify Plus development to discuss the scope.

For the store-structure decision behind a multi-store project, read our guide to running multiple Shopify stores.

Want to discuss your wholesale ordering requirements? Book a discovery call.

“Skai Digital listens and creates what we need - We can highly recommend working with them”
Kristian HesselbergCo-founder of Abate

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