Your products need more than a photo and a price.
Materials, fit, finishes, how it works. Your team can explain all of it in person, but a standard product page often can’t. Customers need that same help online before they’re ready to spend.
We build better Shopify stores and make running them easier. Start with one project. Keep us as your development team.
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More products, more markets and more stores bring new demands. The setup that worked before can start making everyday jobs harder.
Materials, fit, finishes, how it works. Your team can explain all of it in person, but a standard product page often can’t. Customers need that same help online before they’re ready to spend.
A better menu or product page shouldn’t become a separate development job for every store. When it does, each improvement costs more to roll out and takes longer to reach all your customers.
Copy product details between systems. Put a large quote together. Check every part of a sale before it goes live. These jobs keep coming back, leaving your team less time for customers and the next campaign.

Shared development across five distinct storefronts, so each improvement doesn’t have to be built five times. Tools for quoting and campaigns make the work behind the stores easier too.
Read the case study
Product and campaign pages shaped around how Kastel sells shoes, with shared content across markets and ongoing testing after launch.
Read the case study
Live market prices, charts that help customers understand them, and a way for staff to handle customers selling their own coins.
Read the case study
Wholesale customers can put together their own orders across four Shopify stores and split them by availability in one portal.
Read the case studyFast Shopify stores, clearer product pages and configurators that help customers choose. Across several stores, we share what works while keeping each brand’s own design and features.
We measure the speed real customers experience and fix what slows them down. We test changes to pages and features to learn what helps people buy.
Connect the systems your team already uses and build tools around the work they repeat. Less copying, checking and piecing things together by hand.
We help your team use existing AI tools and build agents where those tools fall short. We start with a specific job and whether the benefit is worth the cost.
We’re Visma, Shopify and Sanity partners.
Old Norwegian · masculine noun
Improvement.
Forbedring, = bati
We’re Norwegian. Our name comes from home, and it says what we’re here to do: make things better.
You work with a small team who know your business, backed by agents that investigate problems and build improvements 24/7. We stay close to the work, so your store keeps getting better long after launch.
Click on each team member to learn more about them
Start with a useful piece of work. Build an ongoing relationship with the people who know your store, your systems and what you’re trying to do.
Book a 30-minute call. Bring a problem, an idea or a brief. We’ll discuss what you need and whether we’re the right people to help.
We agree the scope and what success looks like, then build and test it with you. You work directly with the people doing the work.
Once it’s live, we check how it works for your customers and team. We look after it and agree the next improvements with you, without starting from scratch with a new partner.
No. We can improve your current store, build a tool or connect systems you already use. We recommend rebuilding when it’s worth the cost and effort of moving.
No. Tell us what you want to improve and what you’ve tried. We’ll help you compare the options. If you already know what you need, we can work from your brief.
No. We use the features and apps already available when they do the job. We build something custom when the benefit is worth the cost of building and maintaining it.
Yes. We can take on part of the work alongside your team. On the first call, we’ll talk about who’s involved and who will handle what.
We look after what we’ve built and continue improving it with you. We agree the priorities, scope and commercial terms together, so you know what the ongoing work includes.
The cost depends on the scope and the systems involved. We’ll discuss what you need, compare the options and agree the work and cost before starting. You can start with a focused project rather than a full rebuild.
It depends on what we’re changing. A full storefront build typically takes around 12 weeks, followed by 4 weeks of close monitoring. A smaller improvement has its own scope and timeline, which we agree with you before starting.
You own the store and code we build for you. You can keep working with us, hire your own developers or choose another partner. Software from other companies has its own terms.
You will never work with anyone that is as painless, as good, as creative and as knowledgeable as you guys … I have only praise to say

Tell us what’s getting in the way or what you’d like to build. We’ll talk through the options and whether we’re the right team to help.
Book a call