Kastel — AOV up 22% and conversion up 6% YoY
Product and campaign pages shaped around how Kastel sells shoes, with shared content across markets and ongoing testing after launch.
A storefront that gives the brand room to work.
Kastel sells footwear across Norway, Sweden and the EU. The storefront needed to support those markets while giving the team room to create different product and campaign experiences.
We built a headless Shopify storefront with shared content management, product-specific collection pages and a store locator. The work also included performance measurement and experimentation tools to keep improving the buying experience after launch.
After launch, we worked with Kastel on discounts, shipping thresholds, product recommendations and bundles, testing different ways to present them.
The figures above compare the first year after launch with the year before. They describe the store’s performance over that period, rather than the isolated effect of one change.
Product and campaign pages shaped around Kastel.
Kastel storefront homepage
Measure the speed real customers experience.
One backend for Norway, Sweden, and EU.
Run experiments and compare the results.
Collection pages styled to the product — not one template.
Store locator for Kastel partners across Norway.
“You will never work with anyone that is as painless, as good, as creative and as knowledgeable as you guys … I have only praise to say”
Luisa ArangoHead of Marketing & Ecommerce at Kastel ShoesTalk through what you want to improve.
Tell us what’s getting in the way or what you’d like to build. We’ll talk through the options and whether we’re the right team to help.
Book a call