Sanity

E-commerce sales is becoming more and more about content in 2025. One of the most important ways we can help you manage your content chaos is with Sanity – Our chosen CMS partner. But as you'll learn from this page, Sanity is much more than just a content management system.

TypeCMS / Content operating system

BenefitsEffortless content management

What is Sanity?

Have you ever had to edit 49 different product pages because you needed to change one sentence in the FAQs for some products? That's not very fun. This is where Sanity comes in.

At the core of Sanity sits the idea of structured content. Ooo, fancy! Let me tell you what that means. When you use Sanity, you stop thinking about a page as something static. Instead, you start thinking of pages as a collection of modules – Like legos! Let me give you an example:

An example

A lego block can be something small, like a single FAQ to entire sections of a page. You build your pages by adding all these legos together. The best part? You can reuse that supper cool FW25 image sectionthat you made on the home page – In any landing page you'd like.

We make the content modules (legos) and structure it in a way that makes sense for your business. Sanity is built to be customized to your workflow and your needs. It's not a cookie-cutter solution.

So, back to the example of editing 49 product FAQs. We've made a custom Parent Property Passing module that allows you to set FAQs in one centralized place. Now you just have to edit FAQs in one place – And it updates in all the places that it shows up in the site. Wonderful!

But, Mrk. Skai-guy writing this article, I have some products that need specific FAQs. I don't want them to be shown on all PDPs. No problem, friend. All products get the default FAQs shown above. But in addition, you can add custom FAQs on specific products as well. This is content management on easy mode. Use shared FAQs where you need them. Make one-offs where you want to as well.

FAQs is just one example. We do this with all of your content. Less time spent hunting down all the places something is written and needs to be updated – More time spent making meaningful content.

Make great experiences – fast, and without a developer

We're a development agency. But we want you to be able to create the content you want to without having to use us. You just want to get on with your day and create content that will drive your brand forward.

PIM, DAM and CMS – All in one

If your brand has gotten to a certain size you've probably considered adding a PIM (product information management system), DAM (digital asset management system) and a CMS. PIM just means managing product information, DAM just means managing your videos, photos and files – In case you were wondering.

Wouldn't it be nice to be able to just have all these systems in one place. Well, you can. If you've not guessed it, Sanity can do all this. If you're an enterprise company with thousands of products, then you might reach for a dedicated PIM or DAM. But in most cases, Sanity can handle all of this for you.

Let's take a look at how you can handle your images, files and videos within Sanity:

Manage product attributes in Sanity (PIM)

All of this is possible because Sanity is built to be customized. Whatever you need to have, you can probably get done in Sanity.

Plan Black Friday 3 Months in Advance

Your e-commerce manager has probably not had more than 3 hours of sleep combined in the last 2 days before and after BFCM. Making sure that blog posts, announcement banners, landing pages, Klaviyo emails and product discounts all go live at the same time.

They deserve better. You know they do. That's why we built our custom Promotion Planner module. You can schedule product discounts, landing pages, hero sections, navigations, announcement banners and blog posts to go live when you want them to – in advance – all in one place inside of Sanity.

You can also schedule any other content type to go live with the built-in Content Scheduling feature in Sanity.

Reach new audiences and increase conversions with localization

72.4% of customers said they would be more likely to buy a product with information in their own language

If you're looking to expand into new markets you need to speak the language of your visitors.

In Sanity you can easily translate and manage the translations of your content. And with Sanity's AI Assist feature you can now AI-translate content in the blink in a matter of seconds. Not only can you translate content with AI, you can generate entire landing pages.

Paste in the content outline from your Google Doc and AI Assist will generate an entire landing page. It knows the different content modules (lego pieces) that you have available in your Sanity studio and makes a landing page with them.

Not in hours – Not in minutes – In seconds.

Controversial statement: Every business is different

Wow... Super controversial. No, but really. Think about it. Every business is different. But most of the tools you use to run your company is made for the masses. It's not made your business processes and your products. Sanity is the exception. Everything is made to make your life easier and to allow your content team to make more content – better content – faster.

If implementing Sanity sounds interesting – Let's have a chat!

Sanity FAQs

Tell us what you're trying to solve

Pick the path that fits — a quick call to sense-check the problem, or send a brief and we'll come back with scope and next steps.

Discovery call

Thirty minutes to understand your stack, bottlenecks, and whether we're the right team. No pitch deck.

Project quote

Share context on timelines, brands, and integrations. We respond with a clear proposal — not a generic estimate.