1. 53% of users leave a website if it takes longer than 3 seconds to load
It's a requirement to have a fast website today. If your website is slow, you will lose customers. It's as simple as that.
In the good 'ole days users would gladly wait for a web page to load whilst taking a sip of their coffee.
Today... If it doesn't load instantly, you lose a bunch of customers.
The average website takes 3,12 seconds to load. That means that there is a good chance that your website is too slow.
Losing 53% of visitors is not very nice.
2. 52% of users say that a fast page is important for their loyalty to a site
As a business woner you know it's important to not just get new customers, but also to keep that ones that you have.
It's a lot easier to sell to someone you have an existing relationship with than to sell to a new customer.
But did you know that your customers evaluate, and in my cases go to your competitors, based on how fast your website is?
3. The speed of your website affects how Google ranks your website
Google has over 200 factors it uses when ranking the search results.
An important factor is the speed of your website.
This means that Google will punish you in the rankings if your website is slow.
4. A slow website affects customer safisfaction
For every second extra it takes your website to load, customer satisfaction drops by 16%.
I don't like to wait for stuff.
You don't like to wait for stuff.
People just don't like waiting for stuff.
Imagine spending a lot of time, money and love on creating a product or service, and then losing customers because your website is slow.
That's not very nice.
5. Walmart increased conversion by 2% for every second they improved their load time
In 2021, Walmart had a revenue of $630 billion.
An increase of 2% in conversion is a lot of money.
6. 46% of users say that the thing they hate most about browsing on mobile is waiting for slow pages to load
You need to ensure a buttery-smooth experience for those users.
And that is because:
7. 54% of website traffic is mobile
And the number increases every year.
And that means it is more important than ever to have a fast website.
Pair this with the fact that 54% of users leave a website if it takes more than 3 seconds to load, and you now understand why it is so important to have a fast website.
8. If you can make your website load in 1 second instead of 4 seconds, you could triple your conversion rate
The 'bounce rate' is the percentage of people that immediately leave a website after visiting it.
There is a direct correlation between the bounce rate and the load time of a website.
The faster the website, the lower the bounce rate.
Simple math, really.