TileCloud — conversion up 18% in 90 days and Yabby conversion up 41% in year one
Shared development across five distinct storefronts, so each improvement doesn’t have to be built five times. Tools for quoting and campaigns make the work behind the stores easier too.
One development partner across five distinct storefronts.
Verandah operates brands including TileCloud and Yabby. Each needs its own identity and buying experience, while the team behind them needs to manage products and campaigns across the portfolio.
We manage development across five storefronts, sharing the parts that should work the same way and adapting the experience for each brand. That lets us reuse improvements without forcing every store into the same design.
Our work also covers the jobs behind the storefronts. A B2B quoting tool helps the sales team prepare large orders and group products by room. Campaign tools let the team preview scheduled content before it goes live.
TileCloud’s conversion rate compares the first 90 days after launch with the preceding 90 days. Yabby’s figure compares its first year with the year before. These are separate store-level comparisons.
Five storefronts, one platform.
We reuse the parts that should work the same way, such as navigation, while keeping each brand’s own styling and product experience. A shared improvement can reach several stores without rebuilding it for each one.
One Studio edit, the right stores.
The team edits a product in Sanity and chooses which stores should receive it. Shared information updates across those stores, while each keeps its own product records. Staff don’t have to enter the same changes store by store.
Read the diagram description
A product change in Sanity Studio triggers a webhook, which excludes fields that do not need syncing. For each of five storefronts, it posts the document ID to the site’s sync endpoint. That endpoint fetches the site-specific projection from Sanity, finds the Shopify product by Sanity ID or SKU, updates it with productSet, and writes the product and variant IDs back to Sanity. A summary of failed sites is sent to Slack.
Edit the product once
The team updates shared product details in Sanity.
Choose the stores
The changes go to the selected Shopify stores.
Keep each brand’s differences
Each store keeps its own product records and buying experience.
Preview campaigns on a future date.
The team can choose a future date and see the campaign as customers will see it. They can check banners, pages and content together before the scheduled changes go live.
Talk through what you want to improve.
Tell us what’s getting in the way or what you’d like to build. We’ll talk through the options and whether we’re the right team to help.
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